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Grade: 12

1 Applicants for the GS-12 grade level must have at least 52 weeks of specialized experience equivalent to the next lower grade GS-11 level. Do you possess at least one year of specialized experience equivalent to the GS-11 grade level in the Federal Service as defined in the statement below? Answer to this question is required
  • Yes
  • No
2

Do you possess at least one year of specialized experience equivalent to the GS-11 grade level in the Federal Service researching, developing and executing new ways to maximize the use of digital tools (intranet, website, e-newsletters, web analytics tools, and other emerging online platforms)?

Answer to this question is required
  • Yes
  • No
3

Do you possess at least one year of specialized experience equivalent to the GS-11 grade level in the Federal Service writing original and adapted content for publication in an electronic format (website, blogs, social media, etc.) representing an organization, corporation, or agency?

Answer to this question is required
  • Yes
  • No
4

Do you possess at least one year of specialized experience equivalent to the GS-11 grade level in the Federal Service developing online/web standards, processes and/or policies governing the usage of digital tools for an organization, corporation or agency?

Answer to this question is required
  • Yes
  • No
5 Please select the response that best reflects your experience publishing content to the official social media accounts for an organization or agency: Answer to this question is required
  • I have given suggestions to others on ideas worthy of consideration for a social media post.
  • I have posted original content and replied to public comments usually with prior review/approval from superiors.
  • I have regularly posted original content and replied to public comments without prior review/approval from superiors.
  • I have prepared original content and submitted it to others on my team for review and publication.
  • None of the above.
6 Please select the social media platforms for which you served as lead advisor/administrator for an organization or agency: Answer to this question is required
  • Facebook
  • YouTube
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Instagram
  • Tumblr
  • Flickr
  • I do not have experience in this area.
7 Please select the response(s) that best describe(s) your experience serving as the social media advisor/administrator for an organization or agency: Answer to this question is required
  • I have used digital images AND video AND electronically produced graphics to create original social media content.
  • I have translated general communications messages into engaging social media interactions between my agency and its audiences.
  • I have managed and protected my agency's image online.
  • I have produced social media content that is accessible to all users (Section 508 of the Rehabilitation Act).
  • I have written social media content that has the right tone for the intended audience.
  • I have determined which social media channels are best for specific communications.
  • I do not have this type of experience.
8 Please select the response(s) that best describe(s) your experience developing and achieving standards of excellence for the website of a large organization, corporation, or government agency: Answer to this question is required
  • I have worked with internal customers (content authors and IT staff) to ensure organizational web content is accurate, up to date, and understandable from the perspective of the user.
  • I have reviewed my organization's Internet site to ensure message consistency, and to prevent information duplication and contradiction.
  • I have reviewed my organization's intranet site to ensure message consistency, and to prevent information duplication and contradiction.
  • I have updated Web content for my agency using a content management system.
  • I have evaluated and organized the website's appearance and operation.
  • I do not have this type of experience.
9

Please select the online tools/vehicles you have used to distribute information on behalf of a large organization, corporation, or government agency to employees or to the public.

 

Answer to this question is required
  • Blogs
  • Listservs
  • Streaming Media
  • Webinars
  • Twitter chat
  • Photo slideshows
  • SharePoint
  • Website
  • Pre-recorded video
  • E-newsletters/e-alerts
  • None of the above.
10 Do you have experience leading Web governance policy for a large organization, corporation or government agency? Answer to this question is required
  • Yes
  • No
11

Please indicate the statement(s) that best describes your experience communicating and disseminating information for a large organization, corporation, or government agency.

Answer to this question is required
  • Reviewed/evaluated information dissemination strategies/plans, and provided recommendations to change emphasis and/or content.
  • Determined most expeditious/appropriate avenues for disseminating information.
  • Recommended actions to address projected trends.
  • Ensured that information for dissemination was accurate, complete, current, and intellectually honest.
  • Participated on management teams involved with organization policies, activities, and/or work efforts.
  • Advised senior management teams on public affairs implications of their actions/recommendations.
  • None of the above.
12 Do you have experience establishing rapport with one or more persons who were detractors or critics when you were representing organizational policies, procedures, or interests? Answer to this question is required
  • Yes
  • No
13

Please select the response that best describes your experience in preparing web content for release to the public.

Answer to this question is required
  • I have supervised the review and editing process of publicly released work such as webpages, press releases, blogs, newsletters, and other similar work.
  • I have independently written webpages, press releases, blogs, newsletter articles, and edited other similar work.
  • I have experience reviewing and editing publicly released work such as webpages, press releases, blogs, newsletters, and other similar work.
  • I have provided consultation and advice and made recommendations on information that should be release to the public in order to ensure that my organization or agency was represented in the most beneficial light.
  • I do not have this type of experience.
14 Please select the response that best describes your experience designing, tracking, and interpreting metrics to manage social media programs. Answer to this question is required
  • I have established baseline metrics which I have then implemented, analyzed, and used in order to help increase my agency/organizations growth, reputation, and brand.
  • I have created tools to measure the volume of viewers/users of our site to help understand my agency/organizations growth.
  • I have developed and prepared reports, charts, graphs, and other related statistical and analytical documents based on the metrics so that my agency/organization could then use the information to improve our digital strategy.
  • I have designed metrics to monitor the effectiveness of my agency/organizations and then provided detailed reports to management officials who have implemented changes to the strategy in order to improve its effectiveness.
  • I have lead or supervised a staff that has tracked and used metrics to manage social media.
  • None of the above.
15 Please select the response that best describes your experience understanding and following web and social media policies an organization or agency. Answer to this question is required
  • I have adhered to an organization or agency’s digital policies and regulations.
  • I have ensured that other followed and adhered to an organization or agency’s web and social media policies and regulations.
  • I have supervised staff within a public affairs office to ensure that they adhered to an organization or agency’s social media policies and regulations.
  • I do not have this type of experience.
16

Please select the response(s) that best describe(s) your experience with research into best practices for social media.

 

Answer to this question is required
  • I have attended conferences dedicated to using digital communications tools in the government sphere.
  • I am an active participant in online communities of practice for this field.
  • I have used best practices that I’ve researched when leading the development and implementation of overall digital strategies, policies, and plans for my agency.
  • I have explained best practices that I’ve researched when providing counsel of feedback to senior management regarding incorporating engagement strategies, policies, and plans into existing communication campaigns or new ones management wishes to develop.
  • I have used best practices that I’ve researched to develop a digital policy or guidelines for my agency.
  • I do not have the experience as described above.

Grade: 13

1 Applicants for the GS-13 grade level must have at least 52 weeks of specialized experience equivalent to the next lower grade GS-12 level. Do you possess at least one year of specialized experience equivalent to the GS-12 grade level in the Federal Service as defined in the statement below? Answer to this question is required
  • Yes
  • No
2

Do you possess at least one year of specialized experience equivalent to the GS-12 grade level in the Federal Service planning, organizing and leading a team that completes complex improvements on a large agency website; including coordinating inputs from various subject matter experts such as those with expertise in the content area, writing/editing, user experience, graphic design, and web design?

Answer to this question is required
  • Yes
  • No
3

Do you possess at least one year of specialized experience equivalent to the GS-12 grade level in the Federal Service researching, developing and executing new ways to maximize the use of digital tools (intranet, website, e-newsletters, web analytics tools, and other emerging online platforms)?

Answer to this question is required
  • Yes
  • No
4

Do you possess at least one year of specialized experience equivalent to the GS-12 grade level in the Federal Service writing original and adapted content for publication in an electronic format (website, blogs, social media, etc.) representing an organization, corporation, or agency?

Answer to this question is required
  • Yes
  • No
5

Do you possess at least one year of specialized experience equivalent to the GS-12 grade level in the Federal Service developing and overseeing online/web standards, processes and/or policies governing the usage of digital tools for an organization, corporation or agency?

Answer to this question is required
  • Yes
  • No
6 Please select the response that best reflects your experience publishing content to the official social media accounts for an organization or agency: Answer to this question is required
  • I have given suggestions to others on ideas worthy of consideration for a social media post.
  • I have posted original content and replied to public comments usually with prior review/approval from superiors.
  • I have regularly posted original content and replied to public comments without prior review/approval from superiors.
  • I have prepared original content and submitted it to others on my team for review and publication.
  • None of the above.
7 Please select the social media platforms for which you served as lead advisor/administrator for an organization or agency: Answer to this question is required
  • Facebook
  • YouTube
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Instagram
  • Tumblr
  • Flickr
  • I do not have experience in this area.
8 Please select the response(s) that best describe(s) your experience serving as the social media advisor/administrator for an organization or agency: Answer to this question is required
  • I have used digital images AND video AND electronically produced graphics to create original social media content.
  • I have translated general communications messages into engaging social media interactions between my agency and its audiences.
  • I have managed and protected my agency's image online.
  • I have produced social media content that is accessible to all users (Section 508 of the Rehabilitation Act).
  • I have written social media content that has the right tone for the intended audience.
  • I have determined which social media channels are best for specific communications.
  • I do not have this type of experience.
9 Please select the response(s) that best describe(s) your experience developing and achieving standards of excellence for the website of a large organization, corporation, or government agency: Answer to this question is required
  • I have worked with internal customers (content authors and IT staff) to ensure organizational web content is accurate, up to date, and understandable from the perspective of the user.
  • I have reviewed my organization's Internet site to ensure message consistency, and to prevent information duplication and contradiction.
  • I have reviewed my organization's intranet site to ensure message consistency, and to prevent information duplication and contradiction.
  • I have updated Web content for my agency using a content management system.
  • I have evaluated and organized the website's appearance and operation.
  • I do not have this type of experience.
10

Please select the online tools/vehicles you have used to distribute information on behalf of a large organization, corporation, or government agency to employees or to the public.

 

Answer to this question is required
  • Blogs
  • Listservs
  • Streaming Media
  • Webinars
  • Twitter chat
  • Photo slideshows
  • SharePoint
  • Website
  • Pre-recorded video
  • E-newsletters/e-alerts
  • None of the above.
11 Do you have experience leading Web governance policy for a large organization, corporation or government agency? Answer to this question is required
  • Yes
  • No
12

Please indicate the statement(s) that best describes your experience communicating and disseminating information for a large organization, corporation, or government agency.

Answer to this question is required
  • Reviewed/evaluated information dissemination strategies/plans, and provided recommendations to change emphasis and/or content.
  • Determined most expeditious/appropriate avenues for disseminating information.
  • Recommended actions to address projected trends.
  • Ensured that information for dissemination was accurate, complete, current, and intellectually honest.
  • Participated on management teams involved with organization policies, activities, and/or work efforts.
  • Advised senior management teams on public affairs implications of their actions/recommendations.
  • None of the above.
13 Do you have experience establishing rapport with one or more persons who were detractors or critics when you were representing organizational policies, procedures, or interests? Answer to this question is required
  • Yes
  • No
14

Please select the response that best describes your experience in preparing web content for release to the public.

Answer to this question is required
  • I have supervised the review and editing process of publicly released work such as webpages, press releases, blogs, newsletters, and other similar work.
  • I have independently written webpages, press releases, blogs, newsletter articles, and edited other similar work.
  • I have experience reviewing and editing publicly released work such as webpages, press releases, blogs, newsletters, and other similar work.
  • I have provided consultation and advice and made recommendations on information that should be release to the public in order to ensure that my organization or agency was represented in the most beneficial light.
  • I do not have this type of experience.
15 Please select the response that best describes your experience designing, tracking, and interpreting metrics to manage social media programs. Answer to this question is required
  • I have established baseline metrics which I have then implemented, analyzed, and used in order to help increase my agency/organizations growth, reputation, and brand.
  • I have created tools to measure the volume of viewers/users of our site to help understand my agency/organizations growth.
  • I have developed and prepared reports, charts, graphs, and other related statistical and analytical documents based on the metrics so that my agency/organization could then use the information to improve our digital strategy.
  • I have designed metrics to monitor the effectiveness of my agency/organizations and then provided detailed reports to management officials who have implemented changes to the strategy in order to improve its effectiveness.
  • I have lead or supervised a staff that has tracked and used metrics to manage social media.
  • None of the above.
16 Please select the response that best describes your experience understanding and following web and social media policies an organization or agency. Answer to this question is required
  • I have adhered to an organization or agency’s digital policies and regulations.
  • I have ensured that other followed and adhered to an organization or agency’s web and social media policies and regulations.
  • I have supervised staff within a public affairs office to ensure that they adhered to an organization or agency’s social media policies and regulations.
  • I do not have this type of experience.
17

Please select the response(s) that best describe(s) your experience with research into best practices for social media.

 

Answer to this question is required
  • I have attended conferences dedicated to using digital communications tools in the government sphere.
  • I am an active participant in online communities of practice for this field.
  • I have used best practices that I’ve researched when leading the development and implementation of overall digital strategies, policies, and plans for my agency.
  • I have explained best practices that I’ve researched when providing counsel of feedback to senior management regarding incorporating engagement strategies, policies, and plans into existing communication campaigns or new ones management wishes to develop.
  • I have used best practices that I’ve researched to develop a digital policy or guidelines for my agency.
  • I do not have the experience as described above.

Grade: All Grades

1 Have you held a political appointment within the previous five-year period? Answer to this question is required
  • Yes
  • No
2 How did you hear about USPTO Job possibilities? Answer to this question is required
  • LinkedIn
  • Facebook
  • Friend
  • Job Fair
  • USPTO Information Session
  • Monster
  • Newspaper
  • OnlineBlog/Bulletin Board
  • Professional Society/Organization
  • University Career Fair
  • University Career Placement Office
  • USAJobs
  • USPTO Employee
  • USPTO Web Page
  • Virtual Job Fair
  • State Bar Association
  • University Alumni
  • @USPTOJobs Twitter
  • USPTO Jobs web pages
  • Other
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